5 ways to raise your average order value on Shopify

Raising average order value can help you earn more from the customers who already visit your store. It works best when the extra item serves a clear purpose and the additional revenue covers its costs.

Before making changes, find your AOV in Shopify's sales reports under Analytics > Reports. Use it as a starting point, then look at the orders behind the average. A handful of large purchases can hide how most customers shop. If the measure itself is new to you, start with what average order value is and how it helps.

1. Set a realistic free-shipping threshold

Choose a threshold that customers can reach with a useful addition. Check your shipping costs and product margins before deciding where to put it.

For example, if many baskets sit just below the threshold, customers may have a reason to add a needed refill. A threshold far beyond their usual spending may simply feel irrelevant. Show how much remains to qualify clearly in the cart, and check whether the extra margin covers the shipping you absorb.

2. Build bundles around a task

A bundle should help someone use the product. A drill paired with a suitable bit set has a clear purpose, provided the customer needs both.

Explain what is included and make the individual items easy to compare. Avoid padding the bundle with slow-moving stock that adds little value. If you offer a discount, calculate the margin on the complete bundle before promoting it.

3. Offer a relevant addition after purchase

A post-purchase offer can keep the initial checkout focused. The customer has already placed an order and can decide whether an extra item is useful.

Keep the offer optional and its price clear. Check how your chosen app handles payment and fulfilment before launching it. Account for fees and support work; a post-purchase offer has costs even when the customer ignores it.

4. Use quantity pricing where it makes sense

A lower unit price can suit products people use regularly. Show the total cost alongside the saving so customers can judge whether buying more is worthwhile.

Avoid treating every product as a bulk purchase. Test quantity pricing on a suitable category, and check that the discount leaves enough margin. Watch for orders that merely bring forward purchases the customer would have made later.

5. Make recommendations personal

A brief conversation can reveal what belongs in the order. An advisor who knows the shopper's intended use can explain an appropriate addition and ask whether it is needed.

Sometimes the right advice is a less expensive option. That lowers the current order value while helping the customer choose well. Evaluate recommendations alongside returns and customer feedback, rather than rewarding larger baskets alone.

Start with one change so you can understand its effect. BeamCart's homepage walkthrough shows how an advisor can help build a cart during a live conversation.